Updated: 8/10/20
The style of subcultures found in districts like Harajuku, Ginza, and Shibuya are unmatched from the rest of world. There are a variety of styles underneath the this Rising Sun. Since many of these style tribes can easily crossover and change season to season, each group is separated into certain kei (style) sub-genres, and there are tons of magazines that target each demographic.
Website:
Body Line
Cosplay N Charm
Minky Shop
Sweet Gyaru shop
SweetSoulShop
Yesstyle
Glam Goth Beauty
Gyaru-kei:
(Goshikku(Gothic), Saike(Psyche), Bohemian(Hippie), Baika /Bozosoku/Rokku(Rock/Metal), and Haady...)
Gyaru fashion is typically characterized by having heavily bleached or dyed hair (mostly shades from dark brown to blonde), highly decorated nails, and dramatic makeup.
The makeup typically consists of dark eyeliner and fake eyelashes used in ways intended to make the eyes appear larger. Clothing pieces for gyaru fashion differ depending on which gyaru style the individual chooses.
Gyaru fashion is typically characterized by having heavily bleached or dyed hair (mostly shades from dark brown to blonde), highly decorated nails, and dramatic makeup.
The makeup typically consists of dark eyeliner and fake eyelashes used in ways intended to make the eyes appear larger. Clothing pieces for gyaru fashion differ depending on which gyaru style the individual chooses.
Onee Gyaru & Mama
Oneegyaru (お姉ギャル): a gyaru who has graduated from high school, and thus become a more mature onee-san (literally "elder sister" but, here, "young lady"). The style is more sophisticated.
Websites:
Fashion Hooks
Lazy Oaf
Love Culture
Lovely Wholesale
http://www.rainbowshops.com/
Rakuten
http://global.rakuten.com/en/
River Island
http://us.riverisland.com/
Romwe
http://www.romwe.com/
Urban Outfitters
http://www.urbanoutfitters.com/
UrbanOG
http://www.urbanog.com/index.html
Wet Seal
http://www.wetseal.com/home.jsp
Yeswalker
http://www.yeswalker.com/splash.html
Yoyomelody
http://www.yoyomelody.com/
Zara
http://www.zara.com/us/
Yesstyle
http://www.yesstyle.com/en/japan-women-brands/list.html/bpt.300_badid.11143_bcs.2
Rakuten
http://global.rakuten.com/en/
River Island
http://us.riverisland.com/
Romwe
http://www.romwe.com/
Urban Outfitters
http://www.urbanoutfitters.com/
UrbanOG
http://www.urbanog.com/index.html
Wet Seal
http://www.wetseal.com/home.jsp
Yeswalker
http://www.yeswalker.com/splash.html
Yoyomelody
http://www.yoyomelody.com/
Zara
http://www.zara.com/us/
Yesstyle
http://www.yesstyle.com/en/japan-women-brands/list.html/bpt.300_badid.11143_bcs.2
Couples Fashion
Couples fashion became a trend in Asia especially Korea a few years ago with a long list of matching couple t-shirts, pants, rings...And now it's just seen as more of a norm.
Wholesale7
SallyFashion
Yesstyle
Customizedgirl
Tidebuy
Neo-GAL
Edgy Unique Underground Western (Japanese) trend inspired by 70s, 80s, and 90s with hair like the color of the Rainbow to show off on your instagram thanks to model and designer ALISA UENO last year, 2013.
Above Heaven
#ABVHVN
https://www.etsy.com/shop/ABVHVN
All Black Everything
http://allblackeverything.storenvy.com/
All Timers
http://www.alltimers.com/
Boy London
http://boy-london.com/
Cyberdog
http://shop.cyberdog.net/
Dollskill
http://www.dollskill.com/
Echo Club House
http://echoclubhouse.com/
Freakcity
http://freakcity.bigcartel.com/
Glint Shop
http://www.glintshoponline.com/
Glitter Death
http://glitterdeath.bigcartel.com/
Glitter for Dinner
http://www.gfdstore.com/
http://www.alltimers.com/
Boy London
http://boy-london.com/
Cyberdog
http://shop.cyberdog.net/
Dollskill
http://www.dollskill.com/
Echo Club House
http://echoclubhouse.com/
Freakcity
http://freakcity.bigcartel.com/
Glint Shop
http://www.glintshoponline.com/
Glitter Death
http://glitterdeath.bigcartel.com/
Glitter for Dinner
http://www.gfdstore.com/
Gothic lamb
https://gothiclamb.com/Goshikk
Type: Jewelry/Garters
heirofglee.storenvy.com
House of Widow
http://houseofwidow.com/
In Control Clothing
Type: Jewelry/Garters
heirofglee.storenvy.com
House of Widow
http://houseofwidow.com/
In Control Clothing
Mishka
https://mishkanyc.com/
Mixxmix
http://mixxmix.us/
Missright
http://www.missright.co.kr/shop/main/index.php
Mixe Medium
Type: Jewelry
http://www.mixemedium.com/
http://www.pleasuresnow.com/
Petals and Peacocks
http://petalsandpeacocks.com/
Gravity LA
http://www.gravityla.org/
Softkittyshop
http://softkittyclothing.bigcartel.com/
Speak Undervoice
http://speakundervoice.com/
Spoildy
http://www.spoildy.com/shop.html
SPOOKY BOUTIQUE
http://www.spookyboutique.com/
Stussy
http://www.stussy.com/
https://mishkanyc.com/
Mixxmix
http://mixxmix.us/
Missright
http://www.missright.co.kr/shop/main/index.php
Mixe Medium
Type: Jewelry
http://www.mixemedium.com/
NewNewz
http://newnewz.com/
Nikkilipstick
http://nikkilipstick.bigcartel.com/
N.O.T.V.
http://nothingontv.bigcartel.com/
NVRMIND
http://nvrmnd.bigcartel.com/
OK1984
http://www.ok1984.com/
THE ORIGINAL CULT
http://www.theoriginalcult.com/
Popkiller
Pleasures Nowhttp://newnewz.com/
Nikkilipstick
http://nikkilipstick.bigcartel.com/
N.O.T.V.
http://nothingontv.bigcartel.com/
NVRMIND
http://nvrmnd.bigcartel.com/
OK1984
http://www.ok1984.com/
THE ORIGINAL CULT
http://www.theoriginalcult.com/
Popkiller
http://www.pleasuresnow.com/
Petals and Peacocks
http://petalsandpeacocks.com/
Gravity LA
http://www.gravityla.org/
Softkittyshop
http://softkittyclothing.bigcartel.com/
Speak Undervoice
http://speakundervoice.com/
Spoildy
http://www.spoildy.com/shop.html
SPOOKY BOUTIQUE
http://www.spookyboutique.com/
Stussy
http://www.stussy.com/
Tokidoki
http://www.tokidoki.it/shop/
UNIF
http://unifclothing.com/
Urban Outfitters
http://www.urbanoutfitters.com/urban/index.jsp
YRUUNIF
http://unifclothing.com/
Urban Outfitters
http://www.urbanoutfitters.com/urban/index.jsp
Type: Shoes
http://y-r-u.com/shop
Hime & Lolita
Himegyaru (姫ギャル): girls who dress as princesses. Hair colors vary from blonde to black and is usually very big and teased. They wear expensive clothing from brands such as Liz Lisa and Jesus Diamante. Lolita fashion (ロリータ・ファッション Rorīta fashion ) is a fashion subculture originating in Japan that is based on Victorian-era clothing, but the style has expanded greatly beyond JapanResale/Used Lolita Fashion Community: https://egl.circlly.com/
Websites:
Baby The Stars Shine Bright
http://www.babyssb.co.jp/
Body Line
http://www.bodyline.co.jp/bodyline/showAll.asp?type=left&subType1=cos&subType2=Uni
Carousel of Crowns.
http://carouselofcrowns.wordpress.com/
CastleMemories
https://www.etsy.com/shop/castlememories
Websites:
Affrilliation
http://affrilliation.storenvy.com/
Alice and The Pirates
http://www.babyssb.co.jp/
Angelic Pretty
http://www.angelicpretty.com/en/index.html
http://www.angelicpretty-usa.com/shopping/
Anime Jungle
http://www.animejungle.net/user/scripts/user/category.php?category_id=35
Anna House
http://www.annahousefashion.com/http://www.babyssb.co.jp/
Angelic Pretty
http://www.angelicpretty.com/en/index.html
http://www.angelicpretty-usa.com/shopping/
Anime Jungle
http://www.animejungle.net/user/scripts/user/category.php?category_id=35
Anna House
Baby The Stars Shine Bright
http://www.babyssb.co.jp/
Body Line
http://www.bodyline.co.jp/bodyline/showAll.asp?type=left&subType1=cos&subType2=Uni
Carousel of Crowns.
http://carouselofcrowns.wordpress.com/
CastleMemories
https://www.etsy.com/shop/castlememories
Devil Inspired
Innocent
http://innocent-w.jp/
Juliette et Justine
http://innocent-w.jp/
Juliette et Justine
http://juliette-et-justine.com/
kawaiigyarushop
http://kawaiigyarushop.com/
Katie
http://www.katie.jp/
Kuro Shiro Kawaii
https://kskawaii.com/
kawaiigyarushop
http://kawaiigyarushop.com/
Katie
http://www.katie.jp/
Kuro Shiro Kawaii
https://kskawaii.com/
Lolita Collective Shop
https://store.lolitacollective.com/
https://the-lolita-collective-usa.myshopify.com/
LolitaWardrobe
https://www.lolitawardrobe.com/
Mary Magdalene
http://www.marymagdalene.jp/
Metamorphose
http://www.metamorphose.gr.jp/
Milky Ange
http://www.milky-ange.com/
My Lolita Dress
http://www.my-lolita-dress.com/
https://store.lolitacollective.com/
https://the-lolita-collective-usa.myshopify.com/
LolitaWardrobe
https://www.lolitawardrobe.com/
Mary Magdalene
http://www.marymagdalene.jp/
Metamorphose
http://www.metamorphose.gr.jp/
Milky Ange
http://www.milky-ange.com/
My Lolita Dress
http://www.my-lolita-dress.com/
Ophanim
http://ophanim.storenvy.com/collections/39773-all-products
PipStarPop
https://www.etsy.com/shop/pipstarpop
Samiah
https://www.samiah.com
Sololita
http://www.sololita.com/
PipStarPop
https://www.etsy.com/shop/pipstarpop
Samiah
https://www.samiah.com
Sololita
http://www.sololita.com/
Soufflesong
https://www.soufflesong.com/
Starry Petals / Luna Cratz
Sweet Mildred
https://www.etsy.com/shop/sweetmildred?ref=l2-shopheader-name
Starry Petals / Luna Cratz
Sweet Hime Castle
https://www.etsy.com/shop/SweetHimeCastleSweet Mildred
https://www.etsy.com/shop/sweetmildred?ref=l2-shopheader-name
Sweet Rococo
Tasty Peach Studioshttps://www.tastypeachstudios.com/
Twy lite Fashion
http://www.twylitefashion.com/
Vivcore
Accessories:
Sugar Mint Castle (Formally Sugar Clay Cafe)
Type: Variety
Kawaii Styles
(Fairy; Decora Kei; Aomoji)The Decora style originated in the late 90s/early 2000s and rose to great popularity both in and outside Japan. The clothes are usually in black, dark pink or baby pink, but other neon colors were also acceptable (pastels could be found rarely). A plain shirt and hoodie were often worn with short tutu-like skirts in the same color-way. The hair (often worn in low ponytails with long bangs) and the makeup itself is quite plain. However, the most significant part of decora is to pile on tons of cute accessories until the bangs and shirts are barely visible. Stockings, legwarmers, arm warmers, and knee socks are also worn atop each other in different layers. Common details also include leopard prints and patterned dental masks. The style was eventually merged/replaced in the late 2000s by fairy kei and OTT-lolita in Japan. Though it is still a relatively popular style overseas. “Basically, ‘aomoji-kei’ is about wearing whatever you want to wear without caring whether or not you look attractive, cute, or sexy."
Angelic Party Shop
http://angelicpartyshop.storenvy.com/
Assist Cosplay
http://www.assistcosplay.com/
http://angelicpartyshop.storenvy.com/
Assist Cosplay
http://www.assistcosplay.com/
http://www.etsy.com/shop/emandsprout
Fickle Wish
https://www.facebook.com/ficklewishla/
https://ficklewish.jp/
Hello Cavities
https://www.etsy.com/shop/hellocavities
Fickle Wish
https://www.facebook.com/ficklewishla/
https://ficklewish.jp/
Hello Cavities
https://www.etsy.com/shop/hellocavities
Kawaii Goods
http://kawaiigoods.com/
Kawaiicore
http://kawaiicore.storenvy.com/
Kiseki Shop
http://kisekishop.storenvy.com/
http://kawaiigoods.com/
Kawaiicore
http://kawaiicore.storenvy.com/
Kiseki Shop
http://kisekishop.storenvy.com/
Minty Mix
http://mintymix.com/
http://mintymix.com/
Ota-q
https://www.ota-q.store/
Pinkly Ever After
http://pinklyeverafter.storenvy.com/faq
Sassy N Punk
http://www.sassynpunkboutique.com/
Spree Picky
http://www.spreepicky.com/
Sharodactyl Art
https://www.etsy.com/shop/SharodactylArt
Spreepicky
https://www.spreepicky.com
Pinkly Ever After
http://pinklyeverafter.storenvy.com/faq
Sassy N Punk
http://www.sassynpunkboutique.com/
Spree Picky
http://www.spreepicky.com/
Sharodactyl Art
https://www.etsy.com/shop/SharodactylArt
Spreepicky
https://www.spreepicky.com
Sugary Symbiote
https://www.sugarysymbiote.store/
Yesstyle: Liz Lisa
Yesstyle: Liz Lisa
Bowkuma
Type: Variety
Castle of Bows
Type: Bows
Chibi Fantasia
Type: Variety
Cosplay N Charm
Type:Variety
Cute Parade
Type: Variety
Happy Cupcakes
Type:Variety
Messy Pink
Type: Variety
Type: Bows
Sincerely Meako
Type: Variety
Agejo
(Kyabajo)Agejo is a very glamorous, and sexy style. Generally worn by your typical hostess, not limited to a hostess. The idea is to be flawlessly glamorous, and desirable. Emphasizing on enlarging, and enhancing the eyes with circle contact lenses, with several sets of false eyelashes. The hairstyle is always styled as in updos, curls, extensions, wigs etc. Very common for agejo's to wear a couple wigs at the same time. This style is very feminine. Two steps away from being Hime-Gyaru. Agejo is a little more skimpy but classy.
Websites:
Ageha
Ageha
MARS
http://global.rakuten.com/en/search?pf=&pt=&f=2&fs=0&vm=2&sm=2&st=&tl=100371&k=MARS
Tralala
http://global.rakuten.com/en/search?k=TRALALA&tl=100371&f=1
Infinity Gold
http://www.goldsinfinity.com/#collection
http://global.rakuten.com/en/search?pf=&pt=&f=2&fs=0&vm=2&sm=2&st=&tl=100371&k=MARS
Tralala
http://global.rakuten.com/en/search?k=TRALALA&tl=100371&f=1
Infinity Gold
http://www.goldsinfinity.com/#collection
School Style
(Kogal; Mago)
Generally a middle school and high school student (高校生 kōkōsei).
Body Line
Sincerely Meako
Type: Variety
American Style(Amekaji)
(Coco-gal;Oshare;Bibinba/B-Gal;Miruteri/Yanki;Marin-Marine)
Websites:
All Black Everything
http://allblackeverything.storenvy.com/
AVANTGARDE
http://www.dls-showroom.com/
Creepyyeha
http://creepyyeha.storenvy.com/
All Black Everything
http://allblackeverything.storenvy.com/
AVANTGARDE
http://www.dls-showroom.com/
Creepyyeha
http://creepyyeha.storenvy.com/
GLAVIL
http://lilimpark.jp/pc/index.php?cid=5
Hot Topic
http://www.hottopic.com/hottopic/Homepage.jsp
I-Sook
http://lilimpark.jp/pc/index.php?cid=5
Hot Topic
http://www.hottopic.com/hottopic/Homepage.jsp
I-Sook
JapanLA
Locketship
Maxstar Store
Type: Shoes
Saike/Psyche Gal
(:Hippie;Bohemian;)Bohemian = Bohemian print dresses, fake fur waistcoat, etc. Hippie-gal: This is a style that is inspired by the hippie or bohemian.
Saike Gyaru-Psyche Gal = Club wear and tie dye, tribal prints etc.
Websites:
Sheinside
Sheinside
Free People
http://www.freepeople.com/
Treeoflife
http://www.treeoflife.com.au/boho-clothing/new-arrivals-boho-clothing
Luna Vintage
http://lunavintage.com/
Lulus
https://www.lulus.com
Bohoblu
http://bohoblu.com/
NewNewz
http://newnewz.com/
Gypsy05
http://www.gypsy05.com/
Gypsywarrior
http://gypsywarrior.com/
Irean's Stroy
http://www.irenesstory.com/c/19/clothes
Gypsan
http://gypsan.com/
Gypsyoutfitters
http://www.gypsyoutfitters.com/
Want More info about this style, click here!
http://www.freepeople.com/
Treeoflife
http://www.treeoflife.com.au/boho-clothing/new-arrivals-boho-clothing
Luna Vintage
http://lunavintage.com/
Lulus
https://www.lulus.com
Bohoblu
http://bohoblu.com/
NewNewz
http://newnewz.com/
Gypsy05
http://www.gypsy05.com/
Gypsywarrior
http://gypsywarrior.com/
Irean's Stroy
http://www.irenesstory.com/c/19/clothes
Gypsan
http://gypsan.com/
Gypsyoutfitters
http://www.gypsyoutfitters.com/
Want More info about this style, click here!
Ganguro
(Manba;Romanba(Hime Manba);Banba;Yamanba;Tsyuome)
The word ganguro translates to "blackface" and means heavily-sunburned face, it is derived from the slang term gangankuroi (ガンガン黒い) meaning extremely dark.
Gyaruo
(Onii; Sentaa; Kyoba bo-i)Ganguro (ガングロギャル): a gal with an artificial deep tan and bleached hair. Onii/Oniikei (お兄、お兄系): is the male equivalent (older brother), can be confused with Visual Kei style. Onii Kei, can also be worn by women also. More sophisticated Visual kei, and Gyaru-o look.
Yesstyle
Other Kei
:Kigurumin,Rasuta Gyaru,Hime, Miruteri/Yank, Marin-Marine, Mori
Gimme Paws
JapanLA
https://gothiclamb.com/
Accessories List
AeriskFashion
https://www.etsy.com/shop/AeriskFashion?ref=profile_shopicon
Ball and Chain
https://ballandchainco.com/
Saihariishop
http://saihariishop.storenvy.com/
Marina Fini
https://www.etsy.com/shop/AeriskFashion?ref=profile_shopicon
Ball and Chain
https://ballandchainco.com/
Saihariishop
http://saihariishop.storenvy.com/
Marina Fini
https://www.etsy.com/SHOP/MARINAFINI
Falmingo Vintage
https://www.etsy.com/shop/FlamingoVintageLA
OK1984
Type: Variety
http://www.ok1984.com/
Bling Up
Type: Nails
https://blingup.net/
Bonita Bonbon Nails
Falmingo Vintage
https://www.etsy.com/shop/FlamingoVintageLA
OK1984
Type: Variety
http://www.ok1984.com/
Bling Up
Type: Nails
https://blingup.net/
Bonita Bonbon Nails
Type: Nails
http://www.bonitabonbonnails.com/
Bleudame
Bleudame
Type: Variety/Bows
Bunny Farm
Type: Variety
Castle of Bows
Type: Bows
Chibi Fantasia
Type: Variety
http://chibifantasia.storenvy.com/
Creepyyeha
Type: Graters
http://creepyyeha.storenvy.com/collections/80702-garters
Bling Squared
http://www.blingsquared.com/
Didepux
Type: Jewelry
http://www.etsy.com/shop/didepux
Dolluxe
Type: Lashes
http://dolluxe.com/
ElectricStarsClothingCreepyyeha
Type: Graters
http://creepyyeha.storenvy.com/collections/80702-garters
Bling Squared
http://www.blingsquared.com/
Didepux
Type: Jewelry
http://www.etsy.com/shop/didepux
Dolluxe
Type: Lashes
http://dolluxe.com/
Type: Apparel
https://www.etsy.com/shop/electricstarsdesign
https://www.facebook.com/ElectricStarsClothing/app_259525164100619
Fantastic Fam
Type: Variety
http://www.fantasticfam.com/catalog/
Foxtale
Type: Variety
http://foxtale.storenvy.com/
Goshikk
Type: Jewelry/Garters
heirofglee.storenvy.com
Gravity Doll
http://www.gravitydoll.com/
Ku-ki-Shop
Type: Jewelry
http://www.ku-ki-shop.com/
Lost Mannequin
Type: Bags
http://www.lostmannequin.com/index.php
Skaior Design
Type: Variety/Jewelry
http://skaior.com/index.php
Happy Cupcakes
Type: Variety
Haru Shop
Type: Variety/Jewelry
Kawaii Claws
Type: Nails
Kristina Kraft
Type: Jewelry
Type: Shoes
Messy Pink
Type: Variety
Mixe Medium
Type: Jewelry
http://www.mixemedium.com/
Nero's Deco Shoppee
Type: Variety
http://nerosdecoshoppe.com/
Paper Cute
Type: Headband
http://www.etsy.com/shop/papercute
Pastel Dreamz
Type: Phone Cases
https://www.etsy.com/shop/PastelDreamz
Pretty Pollyanna
Type: Jewelry
http://www.mixemedium.com/
Nero's Deco Shoppee
Type: Variety
http://nerosdecoshoppe.com/
Paper Cute
Type: Headband
http://www.etsy.com/shop/papercute
Pastel Dreamz
Type: Phone Cases
https://www.etsy.com/shop/PastelDreamz
Pretty Pollyanna
Type:Variety/ Headbands
Sailor Moon Collectibleshttp://www.sailormooncollectibles.com/for-sale/
Official-sailor-moon-merchandise
http://moonsticks.org/new-official-sailor-moon-merchandise-2013-2014/
Moonkitty
http://www.moonkitty.net/
OMOCAT
https://www.omocat-shop.com/
Sincerely Meako
Type: Variety/Bows
http://sincerelymaeko.storenvy.com/
ShopMissa
http://www.shopmissa.com/
Shop Momoiro
http://www.shopmomoiro.com/#!products/c1goo
Spooky Boutique
Type: Variety
http://www.spookyboutique.com/shop.shtml
The Brands BoutiqueShopMissa
http://www.shopmissa.com/
Shop Momoiro
http://www.shopmomoiro.com/#!products/c1goo
Spooky Boutique
Type: Variety
http://www.spookyboutique.com/shop.shtml
Type: Variety
http://www.thebrandsboutique.com/index.html
Twinkle Wish
Type: Bows
Walking Squid
Type: Variety
Type: Phone Cases
http://www.etsy.com/shop/westaycute?ref=em
For More Shopping especially Cosmetic:
http://ashleybcm.blogspot.com/2012/04/e-shoping-for-asian-styles.html
Top Contact Lenses
Geo-medicalEOS
Deuba
Kimichi
Colorvue
If you live in the US you are required to get prescription from doctor and basic training on how to take care of and put on and take off your lenses properly. *Everyone puts there lenses on differently so this important.
The Basics Lens Care
- Wash your hands and dry your hands with a lint-free towel.
- Remove one lens and clean it with the recommended solution (Saline solution). The FDA recommends that you rub the lens in the palm of your hand with a few drops of solution.
- Rinse the lens again to remove the loosened debris.
- Place the lens in your clean lens case or lens holder and fill with a fresh solution.
- Repeat steps two through four for your other lens.
https://www.youtube.com/watch?v=7gSltoRSFCU
https://www.youtube.com/watch?v=0rEcXTNF1To
Here are some Awesome Lenses Sites:
Blog Post: Big Eyes Please
Top Japanese Wigs
PriscilaNavana
Gabalmania
Take Care of your hair tips:
1. Always use a comb(wide tooth is preferred) to style your hair and if you bought wig essence use to help detangle with the comb.2. Use a hair cap to protect your hair from wig uses.
3. Wash your hair with cold water(preferred) or lukewarm and you can use dry-shampoo spray sparingly and let dry naturally. If you're using human hair or proceed hair use protein shampoo (Pantene).
4. To much use of Alcohol-based hair products can actually deteriorate the wig fibers, especially on synthetic wigs.
5. Use your wigs holder/heads(after washing), or use the original packaging it came in which usually can be closed with a snap-back button to protect and store your hair.
Here are more sites for you Wig lovers
Blog Post: Let's Get Wiggy
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