The Best of Korean Skincare Must Haves (2020-2021) ~ Ash2theb

Hey Subbies,

Hope everyone had a good Thanksgiving. I was trying to wait to release this post because I tried to wait to see if any more K-beauty enthusiasts would release more videos for their favorites items of this year but with everything going it's to be expected that there would be a delay. And most don't release their favorites till spring of the following year.

Anyway, I see a lot of new skincare junkies in my research and found there was a lot of overlap to make a cohesive list which I'm quite happy about it. I also have been waiting to talk about Isntree which has been mentioned a lot in the past few years. I actually found this brand while working on an older post on vegan cosmetics. I'm really happy to see it still thriving and I hope this post makes it more popular and helps set a standard that we are above doing animal testing. The funny part is that it gets confused with Innisfree which was last year's cult faves and classic road shop brand that most people who are into skincare know about.

In late 2008, after the law enforced all Korean beauty brands to list all ingredients on cosmetic products, the team behind Isntree used this as an opportunity to give customers more visibility into learning more about the ingredients put in their beauty products -- launching the first-ever skincare blog in Korea. As the brand became more widely well known, Isntree was flooded with requests by readers to develop skincare products, due to the novel content and expertise on the topic. In January 2012, Isntree was born.
Isntree is a brand that focuses on preserving one’s natural beauty through the use of natural, safe and healthy ingredients in our natural skin care products. Isntree is a product of a clean and pure environment of an island and founded on the belief of their passion to bear good fruit, grow with their consumer and use natural plant based materials.

Is & tree fuses "island", "natural" and "tree" together to inspire its brand name and guiding philosophy. Showing honesty in its choice of ingredients, the brand uses only the safest and purest from nature. is & tree produces effective skin, body and hair care products such as its popular Aloe Soothing Gel, Hyaluronic Acid Aqua Gel Cream, Sensitive Balancing Sun Protection Plus SPF50+ PA++++ and Sensitive Balancing Cleansing Foam. All the brand's products are 100% made-in-Korea and free from animal-testing. YesStyle is an authorized retailer of is & tree and features all of the brand's product lines.

http://en.isntree.com/