Ready to be a Tokyo Hypebeast.

Hey Subbies,

I don't know how new this term called "Hypebeast" is? But I know brands in general, have been the apple of many eyes for a long time. Simply, it's called "Brand Loyalty and Equity" if you want to get technical. This culture of consumption to conceptions started in the 80s and many will agree. Hip-hop, Sports, and Louis' V were both highly sought after commodities. The Hypebeast probably come from the more Sneakerhead culture of that time and just had babies with ever brand to think of nowadays and Hypebreast a rejoicing.

According to Urban Dictionary:

A Hype Beast is a kid that collect clothing, shoes, and accessories for the sole purpose of impressing others. Although the individual may not have a dime to their name they like to front like they are making far more then everybody else. Equipped with mommies credit card the Hype Beast will try his hardest to make sure he has every pair of Nike’s he saw Jay-Z wearing on 106 & Park.

I personally like the second definition a little bit more...

 A hypebeast is a slang for someone who is a beast (obsessed) about the hype (in fashion), and will do whatever it takes to obtain that desired hype. The term is meant to be derogatory by ridiculing of such with a lack of style. Hyped up brands sell their products for a price more than the average clothing company and can be seen re-sold along the internet for a price much greater than retail due to the fact that it is either exclusive, or somewhat limited. Yes, even when it was worn.

Well, you get the picture. if not you can watch this video.

Tokyoites really love fashion and have its fair share of Made in Japan brands and Western brands alike. Also, young influential Korean Hypebeast is totally MLGing in this game these days too and they make it look effortless. But back to Japan, I wanted to do this post as a follow to my other post and don't worry I've also included Thrifty places that your favorite Hyprbreast YTer or Celebs like to visit when they hit the streets of Tokyo. Also, thanks to them this list would not even be a thing.

Add tip: layers are your friend and yes, Japan is expensive when it comes to shopping, so get your racks up before coming.

What to Buy: Kimono, Flannel, Crop Cargo Pants or Demin, Nike or New Balance.

Top Places to Shop:

• Undercover by Jun Takahashi
• Uniqlo Ginza (x Collabs)
• Vendor - We Find, We Select, We Sell to Live for Fun
• Wacko Maria [ Music and Style]
• Ragblue
• BIG TIME 
• Acme Studios by  Jonny Johansson
• Bedwin & The Heartbreakers by Masafumi Watanabe
• FNCB NIKE
• G2 - Vintage clothing
• Bape / Go Ape -
• Hare - "Color, patterns and the period flavor represent essential fun and excitements."
• VIAMLAN (over Komono Store Tokyo)
• + 8 PARIS ROCK TOKYO - Mr. Kenichi Kakinum "k + 8 PARIS ROCK"
• RAGTAG - Used · Select shop of designer brand
• Momotaro JEANS Koenji by Kojima Okayama
• 25SPINNS