Popular Japanese Skincare for 2018

Hey Subbies,

I wanted to do a post on the popular skincare in Japan since the trend this year is to look towards Japanese Cosmetics. The reason why I haven't updated anything on Japanese skincare is that many brands have a cult following in Japan because they have a similar process in product development as France. A lot brands in the west would just discontinue their brand line or reformulate it if their budget would allow it in some cases. Simply, it stays in the rotation. Also, it's really expensive to get Japanese brands in the US because of the taxes. Here is an older post so can see what has been updated and what has not in terms of popularity.

Shiseido Anessa Perfect Sunscreen SPF 50+ 4.3

Shiseido ANESSA Perfect UV Sunscreen EX N SPF50+PA+++ is waterproof and suitable for leisure and water sports activities. It offers high protection against UVA and UVB and is proven to be sweat-resistant and sebum-proof by FDA “80 minutes water resistant test”. Infused with hyaluronic acid that moisturizes even the dehydrated skin. Allergy tested.

DHC Deep Cleansing Oil 4.6

An olive oil–based facial cleanser that dissolves makeup thoroughly with zero residue. Its nutritive formula effortlessly breaks down stubborn, waterproof mascara and eyeliner and emulsifies into a cleansing milk when you rinse. Great for removing excess oil and sunscreen, it's a daily must-have even if you don't wear makeup. Your skin will feel soothed, refreshed, and balanced. One try is all you need to see why millions of women swear by it.

SK-II Facial Treatment Essences 4.3

SK-II’s signature product and a highly awarded best-seller. Essentially unchanged for more than 35 years, this essence transforms all five dimensions of your skin to crystal clear – spots are less visible, an appearance of wrinkles is reduced, skin texture is more refined, firmness is improved, and radiance is beautifully elevated.

Kanebo Suisai Beauty Clear Powder 4.6

Kanebo Suisai Beauty Clear Powder is a water-activated enzyme powder cleanser and exfoliator that claims to exfoliate, shrink the appearance of pores and remove excess sebum and dead skin cells without drying out the skin.

Kose Sekkisei Emulsion 4

A lightweight emulsion that provides unprecedented translucency and smoothness to skin and protects skin from first signs of aging

Lululun Balance Moisture Mask 4

Pink - for moisture balance. Each box contains the equivalent of 4 bottles of serum! Use daily and set your skin's moisture meter to the max!
Nourish dry, wanting skin with the LuLuLun Face Mask in Pink; one of the best-selling sheet masks available in Japan, specifically designed for daily use to deliver exceptional skincare benefits and effectively balance moisture levels.  

Pola Red Ba Cream 3

Pola B.A Red Cleansing Cream has the following features: Transforms immediately from a cream to an abundant oil to remove all impurities gently.  Easily mixes with impurities and makeup in pores and furrows of the skin for thorough cleansing. The skin is well hydrated after washing for a supple look.

Sumi Haigou Settuken Charcoal Bar Soap 4.6

Absorbs dirt clogged in the pores and exfoliate, leaving your skin smooth. Large size, so both bathing and cleansing yours with your family. Fresh cypress scent.

Cure Natural Aqua Gel 4.3

Cure Natural Aqua Gel is the #1 best selling exfoliator in Japan, selling 1 bottle every 12 seconds. Cure's unique and gentle formula allows for it to be used on people with even the most sensitive skin. Cure's status as a cult hit and Japanese beauty product legend stems from the simple fact that Cure does what it promises: exfoliates gently and effectively, without any harsh chemicals.

Fujiko : Mayu Tint 4.2

This is a new makeup trend that putting a long lasting eyebrow color on, called "eyebrow tint", which could last for as long as 3 days!

Opera Lip Tint 4.3

Based on lip care oil, so it's shiny and gentle smooth texture. Popular since debut, Japanese cosme awarded.#5 coral pink is especially called "Bride's Lip".

Yu-Be Moisturizing Skin Cream 4.5

Yu-Be is a highly concentrated glycerin moisturizing cream from Japan. Invented in 1957, Yu-Be remains one of the longest and best selling skin care products in Japan today.
Awards: Shecky's Best Of 2013

Honorable Brand Mentions 

Shiseido

Canmake

Biore

Cezanne

Hada Labo

Kate

KAO

RMK

Rhoto

Sofina Primavista

Tatcha