Thursday, March 31, 2016

Cushion Compacts Hitting the American Market

Hey Subbies,

School in full swing however, there has been a hot buzz in the makeup community for Compact Cushions. You're are probably already aware of Asian BB, CC and DD fondation bases. Basically, BB for Blemishes, CC for color correction and DD for all of the above plus anti-aging lol. I was wondering when they'll become popular, but the shade limitation are what most women into makeup are concerned about. I was going to do post on Supermodels all over the world and  their skintones to be universal  shades for companies reference because we actually have a diverse shades of models to base off of for consumers. I literally went hunting for supermodels because I was sick and tired of  Cosmetic brands skimping out on people of color (looking at you Physician Formula). Don't get me wrong, I use to love buying products from these brands like their eyeliner but you know that saying "Taxation without Representation" that can be applied here.


However, we all were probably taught about the Color Wheel right either at school, on the job or from YT? Well, the Color Wheel has been updated to include all its true multifaceted hues (base color), tone (+grey), tints (+white), and shade (+black). But in the makeup world there 3 things important bases that need be addressed: Warms, Neutrals and Cools. Everyone on this Planet can be classified into one of these. So, when we say "Shade or Hue," which incompasses the construct of adding a dark base color, it becomes a shade/tone. And this is the goal is to get the right color for everyone's Skin Tone. Warm tones adds a Red, Cool tones adds a Blue, and a Primary plus a B/W for Neutrals combinations. People usually do the vein test to find out but it kind a binary way of finding out what works. For example, I look like I would look good in Gold but I don't because my skintone is more on the cool side however, I can still rock a Rose Gold color because also have red undertones. Color is limitless especially when it comes to skin tones.

One more point to make is that makeup with SPF 15 is for Darker skintones to SPF50 with very lighter skin tones because people of color need the sun much more for vitamin D production than people who lack Melanin pigmentation . My mom use to be and some YTers I have watched  lacked vitamin D and this can be very detrimental to a person's health. So, makeup companies skimp on the SPF products unless it's trying to brighten/color correcting (vitamin C, titanium oxide, hydroquinone-still sold in US btw) the skin.

Asian Models



Black Models






 Latin Models




 European Models






This what our makeup lines should look like. Moving on to the US Cushions and newest releases into the North American Cosmetic Market. I will only be including brands that are available in-store but also online. In addition, most brands that are online are usually some Korean brands that haven't cross over into the American Markets yet. However, reading and watching some reviews on some the new cushions that most people love but they don't compare the Asian counterparts in terms of packaging,  sponge, lack of Skincare/SPF properties, and "watery" product that can be light yet buildable. So for now, Asian cushions in American Market have more pros than cons for consumers. If I forgot to mention one please leave me a comment or tell what's your favorite crossover Asian influenced brand? Okay, Let's begin our list!

3LAB Aqua BB SPF 40 (3- Light Shades) $100
Barneys New York
Nordstrom
3LAB

A uniquely formulated color treatment designed to provide long-lasting hydration, and color correcting coverage. Aqua BB helps regenerate skin cells, while illuminating and protecting the skin with lightweight coverage. Easy to apply at home or on-the-go. Contains one refill pack and an extra sponge applicator.



Dr. Jart+ BB Bounce Beauty Balm ( 2-Light shades) $48.00
Sephora
A unique bouncing-textured beauty balm formula with rich moisturizing and brightening properties.
- Features an exceptional texture that gives skin instant firmness while concealing and correcting uneven 
skin tone, blemishes, enlarged pores, and dehydrated skin 
- Features SPF 30 sun protection - Comes in two shades - Parabens- Sulfates - Phthalates This BB cream is hypoallergenic, cruelty-free, and dermatologist tested

IT COSMETICS CC+ Veil Beauty Fluid Foundation SPF 50 (4-Light to Medium Shades) $38.00
UTLA
IT’s the first cushion compact to market by an American Brand! Introducing CC+™ Veil Beauty Fluid Foundation SPF 50+, coverage & serum, clinically shown to brighten your complexion, improve skin tone evenness and minimize pores & fine lines! This first-of-its-kind true innovative breakthrough is an Anti-Aging serum & SPF 50+ infused with pure coverage pigments.
This revolutionary beauty fluid will change the way you think of foundation. CC+™ Veil has an ultra-lightweight, breathable beauty fluid formula that is infused with pure color pigments for buildable coverage that lasts! Drops of Light Technology® is infused with liquid crystals, brightens and color corrects your skin to provide a hydrating, luminous finish and SPF 50+ UVA/UVB Broad Spectrum Physical Only, Non- Chemical Sunscreen protects your skin from damaging UVA/UVB rays.


 L'ORÉAL True Match Lumi Cushion Foundation (8-Light to Dark Shades ) $16.99
UTLA,
Walgreens,
Target
Liquid Foundation revolutionized – build luminous coverage in a tap. Introducing new True Match™ Lumi Cushion, a liquid foundation infused in an innovative sponge that delivers the perfect amount of makeup. Our luminous refreshing formula creates sheer to medium coverage. Tap a little for a fresh natural glow, tap on more to build a new level of luminous coverage. Liquid foundation + tap on applicator puff gives you convenient on-the-go coverage. 
Formulated with Precise Match™Technology to match your skin’s tone and undertone. 
Available in 12 true-to-skin shadesFinish: Fresh, Natural & LuminousCoverage: Sheer to medium, buildable coverage 
Skin Type: For all skin types. Safe for sensitive skin. Does not clog pores.

LANCÔME Miracle Cushion Liquid Cushion Compact Foundation (11-Light to Dark) $47.00
UTLA
LANCOME
A foundation revolution has arrived—liquid makeup in a cushion. Finally, a liquid foundation you can take anywhere. A cushion releases the perfect amount of makeup for effortless application, creating a dewy, fresh glow in just seconds. This lightweight and refreshing formula contains hydrating and brightening benefits. Available in 11 skin-perfecting shades.

Laneige BB Cushion (6-Light to Dark Shades )  $34.00
Target
Sephora
A revolutionary five-in-one BB cream in a convenient compact for all-day flawless skin, plus a full-size refill - Perfect your complexion in seconds while delivering skin care benefits of hydration, brightening, and protection - Comes in four shades Go beyond regular BB creams. Optimal mineral water cools and hydrates upon application while Melacrusher™ brightens skin by visibly reducing dark spots. Protect and prevent shine for long-lasting coverage. The synergy of exclusive cushion form technology and unique application distributes just the right amount of product to perfect skin in seconds for an all-day luminous finish. Apply whenever and wherever—with no buildup. - Parabens- Phthalates This product comes with a full-size refill. It is dermatologist tested and noncomedogenic. LANEIGE does not test ingredients or products on animals.

 PHYSICIANS FORMULA Mineral Wear Talc-Free All-in-1 ABC Cushion Foundation SPF 50
(3-Light to Medium Shades) $16.99
UTLA
Physician Formula
1st Ever Mineral ABC Cushion Foundation! Weightless mineral formula provides the multi-tasking benefits of an alphabet cream with the gentle, flawless, skin-perfecting effects of minerals. Revolutionary cushion foundation instantly corrects visible imperfections, blurs fine lines and pores with a perfected airbrushed finish. SPF 50 Broad Spectrum Sunscreen protects from UVA/UVB rays. Paraben Free. Gluten Free. Cruelty Free. Fragrance Free. Non-comedogenic. Dermatologist Approved. 

PÜR COSMETICS Air Perfection Cushion Foundation SPF 50 w/ Full Size Refill
 (4-Light to Medium Shades) $43.00
UTLAPÜR COSMETICS
Now with SPF 50 and a full-sized refill! The flawless finish you love in our lightest foundation makeup ever. Believable coverage that’s lighter than air. Technology that’s light years ahead. Utilizing an innovative liquid-dispensing cushion, Air Perfection cushion foundation delivers ultra high-quality sheer to medium coverage with a unique, mousse-like texture that feels lighter than air. Built for fast, flawless blending, this revolutionary portable light liquid foundation infuses the skin with advanced botanical problem solvers, including the ultimate skincare emollient: Babassu Oil. Native to Brazil, this palm-based ingredient nourishes a dewy soft complexion with intensely hydrating lauric and myristic acids and antioxidant vitamin E.
AmorePacific Color Control Cushion Compact Broad Spectrum SPF 50+
(5-Light to Medium Shades) $60.00
Sephora
    For flawless coverage that’s lighter than air, set yourself free with COLOR CONTROL CUSHION COMPACT Broad Spectrum SPF 50. 
  • SPF 50+ protects against both harmful UVA and UVB rays 
  • Fills micro lines and ensures color builds into fine even layers
  • Brightens and prevents skin irritation while providing superior antioxidant protection
  • Hydrating Bamboo Sap Formula replaces traditional water in oil base for deep moisturization
  • Dynamic Fluid Capture System Technology transforms liquid into a refined emulsion. Non-absorbing Air Cell puff applicator cools and soothes the skin

HYDROXATONE Online Only Skin Perfecting Air Cushion Compact with Refill
(3-Light to Medium Shades) $49.00
UTLA
Liquid foundation meets the latest technology: an ultra-light weight,luxurious liquid foundation is enveloped in a  breakthrough cushion.
It allows for the perfect application, for beautifully blendable and truly customizable coverage.  It delivers hydration, for a natural, dewy finish and feel.  It imparts Broad Spectrum protection. It smooths lines and wrinkles, evens skin tone, and delivers brighter, more radiant skin.  
MISSHA Signature BB Cake SPF50+ PA+++ No. 13 30g (4-shades Light to Medium) $28.50
Target
BB cream in compact form for easy application and touch-ups throughout the day. Perfectly covers blemishes and pores for long-lasting coverage. Adheres lightly to the skin for comfortable wear and natural look.Helps promote a glowing and radiant complexion, and maintain moist and supple skin. Wrinkle care + brightening + UV blocking cosmetic. 

Super City Block™ BB Cushion Compact Broad Spectrum SPF 50 (4-Light to Medium) $35.00
Clinque
Macy
ULTA
Nordstrom

Benefits: SPF
Skin Types: All
Everything skin needs to face city life—flawlessly. Buildable, breathable fluid makeup feels cool and weightless on skin, yet delivers a lasting natural-matte finish. High-level SPF and antioxidants help protect against skin-damaging UV, impurities and environmental aggressors. All in a ready-to-go compact with puff applicator.


Dream Cushion™ Fresh Face Liquid Foundation (6-Light to Dark) $15.99
Maybelline
Dream Cushion™ Fresh Face Liquid Foundation delivers complete luminous coverage for fresh-faced perfection.
Maybelline's increased color pigments deliver complete luminous coverage for fresh-faced perfection.

Dior Dreamskin Cushion
DREAMSKIN - PERFECT SKIN CUSHION BROAD SPECTRUM SPF 50 (4-Light to Dark) $82.00
Dior
Sephora
Nordstrom
Bloomingdale's
Macy's
Saks Fifth Avenu
Cosme de
Lord + Taylor

THE SKIN OF YOUR DREAMS. INSTANTLY. ANYTIME. ANYWHERE.
DESCRIPTION
Dreamskin Perfect Skin Cushion is a new perfecting skincare in a compact.
All the correcting and skin-perfecting power of Dreamskin within a portable compact to treat, enhance and protect your skin on the go.
Upon application, its lightweight texture perfectly fuses with the skin to reduce the appearance of redness, shine and pores. The complexion is naturally fresh, radiant and luminous under all circumstances. Day after day, the skin and complexion are naturally and beautifully enhanced.
* By Dior
BENEFITS
Skin appears fresh, radiant and revived.
Spots are faded and pores are tightened
Skin is protected all day long

THE BODY SHOP
FRESH NUDE CUSHION FOUNDATION (5-Light to Dark)

The Body Shop 
Our multi-tasking Fresh Nude Cushion Foundation is packed with beneficial skin care ingredients in a portable and innovative design. Discover buildable semi-matte coverage for instantly smoother, shine-free skin and 24 hours of fresh moisture. Experience the freshness of a liquid foundation and the on-the-go practicality of a compact all with mess-free application.
Suitable for sensitive skin
Non-pore clogging
Designed with a built in mirror and pad applicator for easy on-the-go application
Formulated with mineral pigments for lasting color
Made with Community Trade Aloe Vera from Mexico
Made with Community Trade Marula Oil from Namibia

 Double Wear Cushion BB
All Day Wear Liquid Compact Broad Spectrum SPF 50
(4-Light to Medium)

Estee Lauder
Lasts all day, no touch-ups needed.
A long-wearing cushion compact makeup with 8-hour lasting power. Protects with high level SPF.
The lightweight, BB fresh, moisture-infused formula is comfortable and so lightweight, it’s easy to build coverage and keep a natural radiant look.
The appearance of pores, fine lines and imperfections is minimized. Skin looks smooth, hydrated, flawless.
For all skintypes. Oil-free. Controls oil and shine.
Included sponge applicator.

 LANEIGE BB Cushion Hydra Radiance
(6-light to Dark)

Sephora
The go-to for on-the-go beauty, this foundation-forward version of LANEIGE's popular BB Cushion is a real glow-getter. Broad spectrum SPF 50 protects against UVA/UVB rays. Exclusive Melacrusher™ brightening technology evens skin and creates a flawless complexion. Double-coated pigments, infused with micro pearls and moisturizer, ensure long-lasting hydration and a luminous finish. Features an exclusive Skin Fit air cushion and dense antimicrobial applicator for a thin, even layer of coverage every time. Just apply it whenever and wherever you want, with no buildup or bother. It also includes a full size refill and additional applicator puff. 

New! Matte Full Cover Cushion (14-Light To Dark)
Innisfree

Velvety-soft liquid foundation instantly melts and sets onto the skin, leaving it with a smooth, matte finish.




I hope this helps on your next purchase.

~Seeya

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